Marine Business Management
Aim
To provide the marine business knowledge necessary to manage a business afloat, or to start your own company in the marine industry
Course overview
Many of those starting out on a yachting career are attracted to the industry for lifestyle and sailing. However, many UKSA graduates are intending to progress beyond crewing positions. Even those who haven’t considered where their training will eventually lead them often get promoted to skipper or first mate onboard, within a relatively short time. The skills and knowledge you need to succeed in the marine business environment are what we focus on with the Marine Business Management course, building your ability to manage all aspects of safety and business afloat. It’s the business management course for the marine industry that everyone understands.
In addition to building your understanding of practical and logistical issues, the course will set you firmly en route to becoming an effective manager. This programme is equally suitable for aspiring entrepreneurs who plan to start their own business in the marine sector.
Duration
10 weeks
Benefits
- Progress to a senior decision making level earlier on in your career
- Gain an insight into the barriers to growth and development in the industry through a number of on site visits to successful marine businesses
- Learn the tricks of the trade from Industry experts with a proven track record who share their hard-won knowledge and expertise
- Learn the essentials of business and finance necessary to run your own command
- Understand how to manage risk onboard within a business environment
- Learn the strategies to promoting a business, including e-business, e-adverts and web-based marketing
- Develop your own management style through a study of the latest management and thinking techniques
Syllabus
Marketing and advertising
Promotion, sponsorships, corporate image, PR events, new product development, competitor analysis, sales, internet marketing, building and promoting your own website.
Purchasing
Sourcing supplies, negotiating techniques, best deals and discounts, tricks of the trade.
Planning and control of physical and financial resources
Cash flow, breakeven analysis, costing and pricing, budgeting, profit and loss, balance sheet.
Leadership
Styles, mission statements, goal setting, visionary work.
Personal management style
Assertiveness, verbal and written communications, motivation, handling conflict, problem solving, team building, creative thinking, crisis management, time management.
Recruitment and selection
Job descriptions, identifying talent, placing job adverts, using agencies, establishing an interview process, selection of interviewees, equal opportunities, terms and conditions, contracts.
Business structure
Pay rates, National Insurance, Limited Company, Partnership, Sole Trader.
Managing the performance of teams and individuals
Discussion of problems, counselling skills and limits, confidentiality, grievance and disciplinary problems.
Quality, safety and outputs
Setting objectives, monitoring performance, customer feedback.
Health and safety
Management of a marine business.
Qualifications
- UKSA Certificate in Marine Business Management
- Chartered Institute of Management Level 3 certificate in Business Start up
- Chartered Institute of Management Introductory Certificate in Team Leading
